For too long, supplier diversity professionals have operated in a vacuum or echo chamber. With limited data points for comparison, it’s hard to know if supplier diversity efforts are any good. 

A successful supplier diversity program is one where the entire organization works toward meeting supplier diversity goals. A company-wide commitment to supplier diversity maximizes the benefits of an inclusive supply chain, including supply chain sustainability, gaining a competitive edge, accessing fresh new ideas, and improving your brand reputation.

Since its first flight in February 2000, JetBlue has worked to provide superior service at a low cost. Named the No. 1 domestic airline in Travel + Leisure’s World’s Best Awards 2021 readers’ survey, the New York-based airline is known for in-cabin comfort, in-flight service, customer service, and value.

Answering the question “is this good?” has always been the biggest challenge faced by Supplier Diversity leaders. Historically, the only real data to measure against was your own program.

When the economy is in growth mode, there are plenty of resources and opportunities to go around. When inflation and recession take over, businesses are forced to revisit their priorities. One of the most important considerations a leadership team will make is how to support their closest supply partners without putting their own financial stability at risk.